Pinterest Acquires Recipe Sharing Site Punchfork

January 3rd, 2013 at 9:38 pm

Punchfork, a recipe sharing and discovery website, has announced Thursday that it was acquired by Pinterest for an undisclosed amount.

Jeff Miller, Punchfork’s founder and CEO, announced the news in an e-mail to the website’s members. The statement also noted that Punchfork will soon cease operations of its website, app, and API, which could mean that Punchfork’s service will be fully integrated into the visual-board social networking site.

“We believe that a unified destination benefits our users in the long run, and the Punchfork team will focus on contributing to Pinterest as the premier platform for discovering and sharing new recipes and other interests on the web,” Miller wrote.

Founded in early 2011, Punchfork uses algorithms to draw out popular recipes based on how much they are shared and discussed online. Its website has a clean-and-clear layout similar to Pinterest, and has been a go-to site for home cooks to share their culinary creations to family and friends.

“Punchfork helps people discover popular new recipes in a visual way and encourages them to share these recipes with their family and friends,” Pinterest told Mashable in a statement. “People come to Pinterest to find inspiration for their everyday lives and we think Punchfork’s mission aligns with this well.”

Source: Mashable


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