Yandex Overtakes Bing in Search Engine Race

February 10th, 2013 at 2:08 am

Bing, Microsoft’s search engine, seems to be losing more love from the Internet public despite its hyped-up launch in 2009. It is not because Google continues to dominate the competition (actually, it still is), but the significant growth from search engines from other regions.

China-based Baidu has been riding high for a long time and continues to chew on Google‘s Chinese market share despite its second-place finish. But another player has been going up the ranks and has overtaken Bing to become the fourth most-used search engine in the world.

Yandex, the search engine preferred by most Russophones, has been around since 1997 and has been growing in recent years through acquisitions of online services from social networks to traffic monitoring software. Its company followed through with–among other things–the introduction of Yandex.Music service, a media player of free, legal music available in search results and on mobile; and an English-language web search engine.

The growth may be slow, but Yandex has managed to surpassed Microsoft in global market share as reported through statistics provided by comScore. In December 2012, for instance, Yandex was used for 4.844 billion searches compared to Bing’s 4.477 billion searches. This despite Yandex having significantly fewer unique searchers (74.4 million) compared to Bing’s (268.6 million) during the same time period, indicating that Yandex has more loyal users.

While the lead may be small, but the gap between Yandex and Bing is expected to become wider as Microsoft’s search engine continues to plateau.

Source: Daily Tech, via Engadget


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