Burger King Twitter Account Hacked and Switched to McDonald’s

February 19th, 2013 at 2:22 am
 


The most terrible thing that could happen in a corporate social media channel came into reality as the Twitter account of Burger King was hacked and was redesigned with a bogus claim that it was taken over by McDonald’s, complete with McD’s golden arches logo replacing BK’s brand symbol.

“Just got sold to McDonalds [sic] because the whopper flopped,” the hacker wrote on Burger King’s profile, referring to the fastfood chain’s popular Whopper burger. The hacker also mentioned the likes of Anonymous and Chicago rapper Chief Keef in its tweets.

The attack happened on Monday, when the United States celebrates President’s Day. The fact that the hacking happened on a public holiday took both Burger King and Twitter by surprise as it took about an hour and fifteen minutes before the account was suspended and reinstated. At the time of its suspension, @BurgerKing gained over 30,000 new followers.

A spokesperson for Twitter told AFP that they “don’t comment on individual accounts for privacy and security reasons.” Meanwhile, Burger King released a statement saying that “we have “worked directly with administrators to suspend the account until we are able to re-establish our legitimate site and authentic postings.

“We apologize to our fans and followers who have been receiving erroneous tweets about other members of our industry and additional inappropriate topics.”

McDonald’s has since denied any involvement, tweeting: “We empathize with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking.”

Wendy’s social media manager Amy Rose Brown also chimed in. “My real life nightnare is playing out over on @BurgerKing,” she tweeted.

Source: Buzzfeed and AFP

 

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