Vine, Twitter’s hit video-sharing app, introduces a new feature wherein users can message other Vine members directly through video. It looks similar to Twitter’s direct messaging, but with text and video clips.
To create a new Vine message, tap on the Messages section, record a video and send it to one or several users. All of the conversations, however, remain one-on-one like Snapchat. This means that videos sent to multiple people would yield separate threads for each user.
This direct video messaging feature can be done with anyone in your phone’s address book, even if they do not have a Vine account.
Apart from allowing Vine members to connect beyond the member directory, the direct video messaging feature allows users to share videos without the feeling that it would not be good enough to be a Vine vid, especially with the growing amount of polished and professionally-made short clips around.
However, the new feature has its potential disadvantages. TechCrunch questions whether brands and advertisers would make use of the messaging feature to offer their products and services.