You may have noticed your friend sharing a post on Facebook that encourages readers to click Like or share it to your news feed. These posts are called “like-baiting,” which has littered the news feed and Facebook is doing something about it.
“The improvement we are making today better detects these stories and helps ensure that they are not shown more prominently in News Feed than more relevant stories from friends and other Pages,” Facebook posted on its Newsroom Page. “This update will not impact Pages that are genuinely trying to encourage discussion among their fans, and focuses initially on Pages that frequently post explicitly asking for Likes, Comments and Shares.”
Like-baiting allegedly originated from how Facebook Pages try to circumvent the social network’s post boost system. You see, not all posts from Facebook Pages can be seen by its followers. To make it more visible to followers and their friends, Facebook charges ad money to these Pages. However, there is another way to boost posts without having to pay a dime: By having your followers like, comment, and share your updates.
In the process, some Pages abuse this by explicitly encouraging followers to like and share their updates.
While Facebook may not be able to wipe out all the “like and share” or “share or ignore” posts, but let’s hope the incidence of like-baiting posts would lessen over time.