Kiip Offers Sponsored Rewards for In-Game Achievements

Tuesday, April 12th, 2011
Kiip, a seven-month-old mobile ads startup, has come out of beta and introduces a new model for in-game advertising. Instead of providing banner and text ads, Kiip displays rewards for every in-game achievements like gaining a level, completing a challenge, or accumulating a certain number of points. Kiip (pronounced as “keep”) partners up with big brands such as Sephora,, Sony Dash, Vitam